Wear White 4 Windfall is an annual anti-poverty public awareness and fundraising campaign during the month of January in support of Windfall. Windfall collects new clothing and other basic-needs items and distributes them, free of charge, to Toronto's neediest citizens, through over 100 social service agencies across the Greater Toronto Area. Throughout the month, businesses and other groups help support the campaign by organizing their own initiatives around the city to raise funds and awareness about Windfall's anti-poverty work.

The 2010 campaign will culminate on Thursday, January 28, when Steven Sabados, Chris Hyndman, Anne Mroczkowski, Dina Pugliese, Shawn Hewson, Zack Werner, Shinan Govani and the Wear White 4 Windfall committee will encourage Torontonians to wear something white and donate $4 in support of Windfall.

Windfall does not receive any government support, our operating costs are raised from foundations, corporations, individuals, special events and campaigns. This campaign is about raising awareness of the growing problem of poverty in our city, especially child poverty.

Participating in WW4W is a fun and meaningful way to get involved and help clothe people in need. Every little helps. Please visit Getting Involved, to learn about how you can participate.