As a kick-off to the Wear White 4 Windfall campaign this year, posters will be travelling the city of Toronto on the TTC's subways, streetcars and buses. Starting January 4th, all 6 of our campaign celebrities will be featured on these fabulous posters.

Steven Sabados and Chris Hyndman have been the campaign's spokespeople since 2006 and will be featured on the city's store and offices posters. Also joining the fight against poverty and, featured in this year's TTC posters, are Zack Werner, music business bad boy and former Canadian Idol judge; Dina Pugliese, co-host, BT-BreakfastTelevision; Shawn Hewson, founder of Bustle Clothing and Project Runway Canada judge; and Anne Mroczkowski, TV News Reporter.

Daniel Espinosa Poster Launch

On Wednesday, January 13, the Daniel Espinosa store at 21 Avenue Road held the poster launch for WW4W's new amazing TTC poster (see below). The evening was filled with delicious drinks, courtesy of Grey Goose Vodka, tasty treats and of course lots of amazing jewelry to look at. Thank you again to Daniel Espinosa for hosting the evening.

Check out below this year's TTC poster travelling the city now on a subway, bus or streetcar near you!

TTC Poster


Press Releases

To download Adobe® Reader® (required to read a PDF document) please click here.

Our first Media Release for our 2010 WW4W Campaign has already gone out. Take a look!

To have a look at last year's media releases, please click below.

For media and press inquiries contact:
Alessia Pugliese
Media and Communication Manager, Windfall
Alessia.pugliese@windfallbasics.com
416-703-8435 x 15